Logos in business have every potential to become icons in societal culture. Examples exist absolutely everywhere you look in any typical urban centre, its unavoidable. Think of your favourite consumer product. Now think of the logo it uses to sell its name. The iPod has its Apple, the Nike has its swoosh. Even environmental and ethical organizations like the World Wildlife Fund use logos to sell their ideologies.
In the end, thats what it's all about, really. once you get the people onboard, ready to recognize that a particular object that exists in everyday life is associated with your name, you can sell just about any ideology you want. within reason, of course; don't expect to see Apple selling the idea of slave labour anytime soon.
The logo represents something that didn't exist just a few decades before today: the visual Onomatopoeia.
We all know what an Onomatopoeia is, even if you can't spell it, even if the pronunciation of the word completely contradicts its definition. this is grade four business, the word that represents exactly what it sounds like when you say it. Bam. Pow. Crack. Flush. Tinkle. Boom.
the visual onomatopoeia, therefore, sounds pretty much like you might imagine. a visual representation exactly what it looks like. a logo, if you will.
couldn't tell you why i wrote this little blurb...
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