Sometimes, a project can become more than just a project. Sometimes, it can become an exploration of your own imagination and really light some kind of fire under your ass to try out all of the things you've learned in your experiences...


This latest assignment, the poster ad for a particular font, proved to be one of those sometimes. I don't know why, but once i started playing around with different elements and colours and ideas floating in my head, it was more fun than anything to keep adding to it all.

it isn't done, but i've had some conflicts with different design choices to use. negative or positive space, for example.
Just little things, like these two buildings, for example. this particular bit of the composition happens to be very important, but deciding whether to use the positive space example at the top, or the negative space example at the bottom has been more difficult than i thought.

More to come